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March 2010
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June 2010

Measuring Public Relations

Last week saw the 2010 PRINZ Conference, Taming the Tiger, and delegates were lucky enough to have Jim Macnamara on hand to talk through his thinking on measurement and evaluation. It was great to see so many people taking diligent notes throughout his presentation and I hope that it encourages... Read more →


Cow pat energy could boost data storage?

The latest research paper from Hewlett Packard puts a whole new slant on digital waste. Their idea? Use waste from the dairy industry to create 'natural energy plants that could power data storage centres. Apparently 10,000 dairy cows would produce 1GW, enough to supply electricity to the farmer and the... Read more →