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What were they thinking? State Services Commission 'bans' tweeting at press conference

I thought it was a hoax when I first read the tweets from journalists at the State Services Commission press conference today - they had, apparently, been banned from tweeting. Then, later this afternoon, out came the story via the Herald and Newstalk ZB that this had, indeed, been the case.

It is beyond me that those in charge of this press conference could be so impossibly behind the times. Aside from demonstrating a complete lack of understanding as to mainstream media operation, how social networks, particularly Twitter, break and drive the news, not to mention the seismic culture shift of the last ten years, surely common sense would tell you that to 'ban' journalists from doing anything when you've called them together is a bit like the old red rag to a bull?

A few years ago, New Zealand's State Services Commission were actually quite innovative when it came to social and digital policy.  Obviously something has gone wrong - very wrong - for this to have happened today.  I would recommend a refresher course in basic communication management along with a PR101 session for all those involved.