No accident that ACC boss stands out
Expect data denouements to punctuate political performances

Rising above the noise - is there anybody out there?

I've been up and down the country for the last few weeks talking with people about the coming changes online and the need for organisations to consolidate what they already do as they carve out their digital futures.

With device jumps galore just around the corner, the issues of user attention, engagement and real connections have been much under discussion.  We question if there is anybody out there listening to what we are sharing and rightly so. With so much noise coming from the machines we must be sure that we have identified our communities correctly and are actively serving their needs - not just broadcasting content ad nauseum.

I've embedded the deck from a recent session for you - enjoy.

 

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