This week's ruling by the European Union's Court of Justice that stressed individuals have the 'right to be forgotten' will inevitably cause Google some serious headaches. But they will not be alone. Public relations practitioners too will need to determine who among their stakeholders will need to be 'forgotten' following this decision.
The EU court ruling has far reaching consequences. For instance, if it is my right to be forgotten then should all saved tweets be destroyed at my request? My Facebook comments eliminated? Any Snapchat screen shots destroyed?