Practitioners have an ethical duty to properly research, measure and evaluate their work. It is not a holy grail - more an every day cup at the back of the cupboard that few can be bothered to dig out and use. Making research, measurement and evaluation part of the daily routine will do much to demonstrate the value of public relations - particularly given we live and work in a relationship driven society - and address the question of professional identity. It really is time we measured up and demonstrated just how effective we are and I hope the video in this post helps that along.
Entries categorized "Global communication"
With the advent of live streaming video apps, Periscope and Meerkat, a whole world of possibilities opens up for public relations and communication professionals - if they dare. And, the chances are, these apps will be the tipping point that shifts us even further away from text to total visual communication.
This week Google changed the media relations game. Now, it seems, we can send a cheery gif to mainstream media (via blog or our channel of choice) that expresses not only our organisation's perspective of the news story or issue but provides visual insight into our sentiment as well.
I've been intrigued by female colleagues grumbling about International Women's Day. One said she was always taught that if you put your mind to it, you could do anything you wanted to and that having a 'women's day' actually marginalised women. I'm sure that if you are fortunate enough to...