Entries categorized "listening"

In marked contrast to the woeful Fonterra performances on mainstream media of late, the new ACC chief executive Scott Pickering did an excellent job on Q&A this week following the latest privacy breaches within his organisation. Unlike his predecessors, this new CE appeared in control of the situation, was able... Read more →

Air New Zealand talk social media on social media

Couple of good clips from Air New Zealand this week. Firs one below takes a quick look at their use of social media. The second is Rob Fyfe talking about how the stories, the channels and the way they intersect change approaches and engagement. It's long, but worth sticking with.... Read more →

Beware Geeks Bearing Gifts

It's that time of year when people dress up and pretend to be something else. The trend begins around Halloween, then on towards Christmas there is almost a perpetual parade of cowboys, pirates, fairies, elves and magical creatures that - in fiction - can provide all manner of blessings and... Read more →

Over at Farmville, people are busy putting the finishing touches to their Haunted Houses ready for Halloween. Me, I've been looking at digital footprints for one reason or another, and I have to say I've been struck by the number of organisations that have sprung up offering digital services for... Read more →

The Tweet Imperative: Practitioner Beware

Little story today about problems at a tween star's autograph signing, but one with major implications for communicators who regularly use Twitter to advise, inform and attract people to events. There are different versions of the story around - one says the executive was arrested for not tweeting when told,... Read more →

The bitter taste of chocolate coated influence

There is a real and present danger that the benefits of social media, the open channels, the acceptance of newcomers and the willingness to actually listen to someone else (and I mean properly listen) will diminish and content, instead of having the power to change things will become another platform for marketing spam. Read more →

When the Ghost in the Machine needs to back off

So this weekend Facebook decided that it would make some decisions on my behalf, selectively editing my friends' updates, information, quiz results, likes (but not dislikes as there is no button) et al. Today, Google launches social search so I can retrieve information from my public social graph that will... Read more →