Entries categorized "Measurement and Evaluation"

Practitioners have an ethical duty to properly research, measure and evaluate their work. It is not a holy grail - more an every day cup at the back of the cupboard that few can be bothered to dig out and use. Making research, measurement and evaluation part of the daily routine will do much to demonstrate the value of public relations - particularly given we live and work in a relationship driven society - and address the question of professional identity. It really is time we measured up and demonstrated just how effective we are and I hope the video in this post helps that along. Read more →


Expect data denouements to punctuate political performances

The news that the Obama official tweeting for some time under the username @NatSecWonk has been unmasked is no surprise. They were bound to find him out in the end. The most interesting thing for me about the story was closeted in a simple sentence: "It said his travel and... Read more →


In marked contrast to the woeful Fonterra performances on mainstream media of late, the new ACC chief executive Scott Pickering did an excellent job on Q&A this week following the latest privacy breaches within his organisation. Unlike his predecessors, this new CE appeared in control of the situation, was able... Read more →


#2010 - A Year in Hashtags

Back at work and wading through remaining relics of last year, I realised 2010 was the year in which hashtags finally made it as the early 21st century headline. As I've been explaining them to people for years, it was great to see this breakthrough point. Whatever was going on,... Read more →


Measuring up for a month

Been head down for the last few weeks designing and developing a PR Measurement and Evaluation training session for online access - which means that those who can't get to training sessions in the main centres can head online and spend a couple of hours developing a neat evaluation system... Read more →


Mind the GAP - Proof Positive of the need to measure public relations?

Findings from the latest GAP study have been doing the rounds over the last day or so, with commentary primarily centred on the use of social media. More interesting for me was the data they had pulled together on how communications professionals were dealing with measurement and evaluation. With 382... Read more →


Measuring Public Relations

Last week saw the 2010 PRINZ Conference, Taming the Tiger, and delegates were lucky enough to have Jim Macnamara on hand to talk through his thinking on measurement and evaluation. It was great to see so many people taking diligent notes throughout his presentation and I hope that it encourages... Read more →