Entries categorized "media"

#2010 - A Year in Hashtags

Back at work and wading through remaining relics of last year, I realised 2010 was the year in which hashtags finally made it as the early 21st century headline. As I've been explaining them to people for years, it was great to see this breakthrough point. Whatever was going on,... Read more →


It's NOT ok to feed the oglers

Long story short, the ladette website nzgirl has launched a 'campaign' purporting to 'raise awareness' for breast cancer, paying $1000 dollars per 50 photos of readers' breasts uploaded to their site. Over the years we've had astroturfing, greenwashing, pinkwashing - and now we have boobwashing. The site claims it's all... Read more →


CEO Fail: Hayward 'wants life back' yet could have fixed BP in 2006

Like many, I have watched in horror at the unfolding BP disaster. The loss of life, the environmental damage, the illnesses reported among the clean-up workers - it really is unbelievable. From a professional perspective, I am staggered at the way the crisis has been handled by the company, epitomised... Read more →


Measuring Public Relations

Last week saw the 2010 PRINZ Conference, Taming the Tiger, and delegates were lucky enough to have Jim Macnamara on hand to talk through his thinking on measurement and evaluation. It was great to see so many people taking diligent notes throughout his presentation and I hope that it encourages... Read more →


Hurrah - I'm a Newspaper Publisher

A longtime fan of NewsCred, their latest development is seriously cool - just think of the possibilities for this type of off the shelf publishing. Check out my new 'newspaper', PR Dimensions, and tell me what you think I should add - I am looking for global public relations feeds,... Read more →


The Tweet Imperative: Practitioner Beware

Little story today about problems at a tween star's autograph signing, but one with major implications for communicators who regularly use Twitter to advise, inform and attract people to events. There are different versions of the story around - one says the executive was arrested for not tweeting when told,... Read more →


The bitter taste of chocolate coated influence

There is a real and present danger that the benefits of social media, the open channels, the acceptance of newcomers and the willingness to actually listen to someone else (and I mean properly listen) will diminish and content, instead of having the power to change things will become another platform for marketing spam. Read more →


Media sharks miss out on a great bite

When I first came to New Zealand from the rough tabloid environment that rules the UK, I found the news reporting here rather charming. It was polite, sometimes bordering on the reverential and always, always, tied firmly to local affairs. Even my sons remember the five minute slot awarded to... Read more →


When the Ghost in the Machine needs to back off

So this weekend Facebook decided that it would make some decisions on my behalf, selectively editing my friends' updates, information, quiz results, likes (but not dislikes as there is no button) et al. Today, Google launches social search so I can retrieve information from my public social graph that will... Read more →


John and Letterman simply Off-Key

I've tried really hard to find something positive about John Key's appearance on the Late Show with David Letterman but, despite my best efforts, I have failed to find one single thing. Rubbing shoulders with Obama at the UN - fine. Sharing the Australian PM's bathroom facilities - ok. Announcing... Read more →