Entries categorized "PR Measurement"

Practitioners have an ethical duty to properly research, measure and evaluate their work. It is not a holy grail - more an every day cup at the back of the cupboard that few can be bothered to dig out and use. Making research, measurement and evaluation part of the daily routine will do much to demonstrate the value of public relations - particularly given we live and work in a relationship driven society - and address the question of professional identity. It really is time we measured up and demonstrated just how effective we are and I hope the video in this post helps that along. Read more →


This week's ruling by the European Union's Court of Justice that stressed individuals have the 'right to be forgotten' will inevitably cause Google some serious headaches. But they will not be alone. Public relations practitioners too will need to determine who among their stakeholders will need to be 'forgotten' following... Read more →


Measuring up for a month

Been head down for the last few weeks designing and developing a PR Measurement and Evaluation training session for online access - which means that those who can't get to training sessions in the main centres can head online and spend a couple of hours developing a neat evaluation system... Read more →


Mind the GAP - Proof Positive of the need to measure public relations?

Findings from the latest GAP study have been doing the rounds over the last day or so, with commentary primarily centred on the use of social media. More interesting for me was the data they had pulled together on how communications professionals were dealing with measurement and evaluation. With 382... Read more →


Measuring Public Relations

Last week saw the 2010 PRINZ Conference, Taming the Tiger, and delegates were lucky enough to have Jim Macnamara on hand to talk through his thinking on measurement and evaluation. It was great to see so many people taking diligent notes throughout his presentation and I hope that it encourages... Read more →