Public relations builds and sustains the relationships we need to keep our licence to operate - but what is a 'licence to operate' and why should your organisation care? This three minute video and three minute read gives you the reasons why your licence to operate should be at the forefront of your thinking - and why you need public relations to help you keep it.
Entries categorized "Public relations"
Practitioners have an ethical duty to properly research, measure and evaluate their work. It is not a holy grail - more an every day cup at the back of the cupboard that few can be bothered to dig out and use. Making research, measurement and evaluation part of the daily routine will do much to demonstrate the value of public relations - particularly given we live and work in a relationship driven society - and address the question of professional identity. It really is time we measured up and demonstrated just how effective we are and I hope the video in this post helps that along.
Everywhere in the world you can hear the same cries - ‘business is broken’ or, more worryingly, ‘government is broken’. If we are to help assuage these cries, then PR needs to break too - break away from past misconceptions, determine its role for the future and equip practitioners with the skills and understanding they need in order to get things fixed. Here’s a graphic - and a video - illustrating what public relations is - and should be - in the years ahead. The fact of the matter is that our atomic power, our DNA, our solar system - call it what you will - is complex, chaotic and far beyond the tactical. Relationships form the nucleus of our activity.
The reality of public relations practice for me is simple - what we do is build and sustain the relationships we need in order to maintain our licence to operate. The three pillars that support this activity are understanding, communication and action - put simply, listen, speak and do... I’d like to suggest that it isn’t just the technology industry that needs to be uncomfortable - it’s high time that public relations got really uncomfortable about what it does and how it does things in order to progress.
With the advent of live streaming video apps, Periscope and Meerkat, a whole world of possibilities opens up for public relations and communication professionals - if they dare. And, the chances are, these apps will be the tipping point that shifts us even further away from text to total visual communication.
This week Google changed the media relations game. Now, it seems, we can send a cheery gif to mainstream media (via blog or our channel of choice) that expresses not only our organisation's perspective of the news story or issue but provides visual insight into our sentiment as well.
Links to media.nzherald.co.nz There's been a huge furore in the last 24 hours over New Zealand's X Factor, thanks to some ill-considered comments by husband-and-wife judging duo Natalia Kills and Willy Moon. Now, New Zealand On Air has announced it is withdrawing funding from the show, although they suggest they...
Hashtags are interesting things - one minute they look cute, cuddly and amusing and the next they roar into life, turn round and bite you.
Google currently has under development what is possibly the biggest artificial intelligence lab in the world. IBM's Watson - which famously won the TV quiz show Jeopardy - now has five companions, each of which are deployed busily giving answers to things.
This week's ruling by the European Union's Court of Justice that stressed individuals have the 'right to be forgotten' will inevitably cause Google some serious headaches. But they will not be alone. Public relations practitioners too will need to determine who among their stakeholders will need to be 'forgotten' following...