Entries categorized "Public relations"

Never release a hashtag into the wild - New York Cops weather social media storm

The New York Police Department walked straight into a social media storm today with the launch of their #myNYPD hashtag - proving once again that failure to analyse risks, issues and reputation before a social media campaign, then adjusting behaviour accordingly, leads to significant problems. The Storify below is just... Read more →


Rising above the noise - is there anybody out there?

I've been up and down the country for the last few weeks talking with people about the coming changes online and the need for organisations to consolidate what they already do as they carve out their digital futures. With device jumps galore just around the corner, the issues of user... Read more →


There's been much commentary on the Fonterra botulism scare and the subsequent reputational meltdown since the company broke the news of the contaminated whey just a fortnight ago. Heads have started to roll - first Gary Romano and now two other managers - and there will probably be other management... Read more →


Not if, but when: the radical reflection and PR rethink waiting around the corner

As the mobile phone is replaced in its ubiquity by the wearable or implanted device, the question every public relations professional should be asking is this: how ready are you for the technology waiting around the corner and the change it will bring to your organisation? Read more →


Air New Zealand talk social media on social media

Couple of good clips from Air New Zealand this week. Firs one below takes a quick look at their use of social media. The second is Rob Fyfe talking about how the stories, the channels and the way they intersect change approaches and engagement. It's long, but worth sticking with.... Read more →


Cri-du-coeur for real communication as Cloud outage crashes confidence

Last week - and this weekend - saw major outages at Amazon and Sony. Gamers hoping to get down to some serious wins over Easter were struck by the fail - highlighted here on the Playstation blog, while Amazon's super fail affected sites far and wide, most notably, Quora, Hootsuite... Read more →