Entries categorized "relationships"

Public relations builds and sustains the relationships we need to keep our licence to operate - but what is a 'licence to operate' and why should your organisation care? This three minute video and three minute read gives you the reasons why your licence to operate should be at the forefront of your thinking - and why you need public relations to help you keep it. Read more →


Everywhere in the world you can hear the same cries - ‘business is broken’ or, more worryingly, ‘government is broken’. If we are to help assuage these cries, then PR needs to break too - break away from past misconceptions, determine its role for the future and equip practitioners with the skills and understanding they need in order to get things fixed. Here’s a graphic - and a video - illustrating what public relations is - and should be - in the years ahead. The fact of the matter is that our atomic power, our DNA, our solar system - call it what you will - is complex, chaotic and far beyond the tactical. Relationships form the nucleus of our activity. Read more →


This week Google changed the media relations game. Now, it seems, we can send a cheery gif to mainstream media (via blog or our channel of choice) that expresses not only our organisation's perspective of the news story or issue but provides visual insight into our sentiment as well. Read more →


Links to media.nzherald.co.nz There's been a huge furore in the last 24 hours over New Zealand's X Factor, thanks to some ill-considered comments by husband-and-wife judging duo Natalia Kills and Willy Moon. Now, New Zealand On Air has announced it is withdrawing funding from the show, although they suggest they... Read more →


Cri-du-coeur for real communication as Cloud outage crashes confidence

Last week - and this weekend - saw major outages at Amazon and Sony. Gamers hoping to get down to some serious wins over Easter were struck by the fail - highlighted here on the Playstation blog, while Amazon's super fail affected sites far and wide, most notably, Quora, Hootsuite... Read more →


We should never underestimate the power of the neighbourhood and how simple community actions can change disaster to hope, dictatorship to democracy, isolation to engagement. These last few weeks we have seen the power of local action resonate around the world but it has to be said that for many... Read more →


Beware Geeks Bearing Gifts

It's that time of year when people dress up and pretend to be something else. The trend begins around Halloween, then on towards Christmas there is almost a perpetual parade of cowboys, pirates, fairies, elves and magical creatures that - in fiction - can provide all manner of blessings and... Read more →


Measuring Public Relations

Last week saw the 2010 PRINZ Conference, Taming the Tiger, and delegates were lucky enough to have Jim Macnamara on hand to talk through his thinking on measurement and evaluation. It was great to see so many people taking diligent notes throughout his presentation and I hope that it encourages... Read more →