Entries categorized "relationships"

The bitter taste of chocolate coated influence

There is a real and present danger that the benefits of social media, the open channels, the acceptance of newcomers and the willingness to actually listen to someone else (and I mean properly listen) will diminish and content, instead of having the power to change things will become another platform for marketing spam. Read more →


Two degrees off integration

2degrees mobile ran its 'press launch' this morning, leaving me questioning why they couldn't tell us all at the same time. Why run a 'press launch', when you can tell me yourselves? After all - I am your potential customer and you already know I am listening. At 9am, when... Read more →


Measuring the Social Web

I have a long-standing gripe that public relations practitioners do not do enough to measure and evaluate their programmes and campaigns. There are all sorts of reasons for this and I don't intend to go into them here, because quite frankly I believe most of them to be excuses rather... Read more →


A rose by any other name might just sound silly

Loved this week's story from BBC and others on the UK's most unfortunate names. During my years as a journalist I constantly encountered unusual, unfortunate and amusing names. This story prompted me to recall, among others, a young lady called Courtenay Fish and another child I once heard of who... Read more →


When the Celebrity CEO is the brand, the Celebrity CEO must communicate

It seems that the communicators at Apple are not being as switched on and savvy as their neat little gadgets. As I've mentioned before, I have been an Apple girl since the first ones appeared many years ago and while I am devoted to the kit, I have not always... Read more →


John Key wins - so will PR get the axe?

So John Key took to the stage on Saturday night to celebrate his election victory and delivered probably the most unstatesmanlike acceptance speech I have ever heard. He sounded more like he had won the rugby world cup than just taken over the governance of the country. Mind you, perhaps... Read more →


Could Iceland's food shortage follow in Baltic, NZ and UK?

There has been much media talk and blogosphere and forum babble about the potential domino effect of Iceland's financial woes, now compounded by impending food shortages, although mainstream media has largely ignored this aspect of the story. Commentators have suggested that Icelanders are going to have to catch an awful... Read more →