With the number of women on boards at woefully low levels in many parts of the world, it is unsurprising that initiatives designed to increase representation are being introduced. Trouble is, these initiatives move at a glacial pace and the big loser isn’t women - it is business itself.
The significant finding in the recently published Ketchum Leadership Communication Monitor (alongside the poor performance of leaders in general) was ‘a new leadership model, driven by the new breed of ‘Leadership eVangelist’, centered on a more ‘feminine’ leadership archetype and based on a set of clear guiding principles’.
In short, the study found that effective communication is critical but leaders aren’t performing against expectations. However, when present, female leaders outperform male leaders when it comes to the most important ‘leader attributes’ of leading by example, communicating in an open and transparent way, admitting mistakes, bringing out the best in others and in their calm handling of controversial issues or crises.