Practitioners have an ethical duty to properly research, measure and evaluate their work. It is not a holy grail - more an every day cup at the back of the cupboard that few can be bothered to dig out and use. Making research, measurement and evaluation part of the daily routine will do much to demonstrate the value of public relations - particularly given we live and work in a relationship driven society - and address the question of professional identity. It really is time we measured up and demonstrated just how effective we are and I hope the video in this post helps that along.
Entries categorized "Reputation"
Everywhere in the world you can hear the same cries - ‘business is broken’ or, more worryingly, ‘government is broken’. If we are to help assuage these cries, then PR needs to break too - break away from past misconceptions, determine its role for the future and equip practitioners with the skills and understanding they need in order to get things fixed. Here’s a graphic - and a video - illustrating what public relations is - and should be - in the years ahead. The fact of the matter is that our atomic power, our DNA, our solar system - call it what you will - is complex, chaotic and far beyond the tactical. Relationships form the nucleus of our activity.
With the number of women on boards at woefully low levels in many parts of the world, it is unsurprising that initiatives designed to increase representation are being introduced. Trouble is, these initiatives move at a glacial pace and the big loser isn’t women - it is business itself. The...
Hashtags are interesting things - one minute they look cute, cuddly and amusing and the next they roar into life, turn round and bite you.
The news then, that Linkedin has introduced a new 'ranking' tool made me cringe, reminiscent as it is of high school popularity contests and all the angst that goes with them.
Google currently has under development what is possibly the biggest artificial intelligence lab in the world. IBM's Watson - which famously won the TV quiz show Jeopardy - now has five companions, each of which are deployed busily giving answers to things.
There's been much commentary on the Fonterra botulism scare and the subsequent reputational meltdown since the company broke the news of the contaminated whey just a fortnight ago. Heads have started to roll - first Gary Romano and now two other managers - and there will probably be other management...
Following her death, many people have remarked that Margaret Thatcher genuinely loved the country that she served. Trouble was, she never really seemed to like the real flesh-and-blood people of Britain very much at all. And it will be those people, the ones who watched their lives and livelihoods crumble to dust under her reign, who will turn their backs on her funeral cortege as it rumbles through London beneath a silent Big Ben.
As the mobile phone is replaced in its ubiquity by the wearable or implanted device, the question every public relations professional should be asking is this: how ready are you for the technology waiting around the corner and the change it will bring to your organisation?
Couple of good clips from Air New Zealand this week. Firs one below takes a quick look at their use of social media. The second is Rob Fyfe talking about how the stories, the channels and the way they intersect change approaches and engagement. It's long, but worth sticking with....