Entries categorized "Reputation"

Not if, but when: the radical reflection and PR rethink waiting around the corner

As the mobile phone is replaced in its ubiquity by the wearable or implanted device, the question every public relations professional should be asking is this: how ready are you for the technology waiting around the corner and the change it will bring to your organisation? Read more →


Air New Zealand talk social media on social media

Couple of good clips from Air New Zealand this week. Firs one below takes a quick look at their use of social media. The second is Rob Fyfe talking about how the stories, the channels and the way they intersect change approaches and engagement. It's long, but worth sticking with.... Read more →


We need more than Kiwi ingenuity to be ready for kick off

I know there are huge life-and-death concerns in the world right now but, at a local level, I find myself worrying more and more as to whether or not we will be ready for kick-off come the Rugby World Cup on September 9 this year. I love New Zealand, I... Read more →


Measuring Public Relations

Last week saw the 2010 PRINZ Conference, Taming the Tiger, and delegates were lucky enough to have Jim Macnamara on hand to talk through his thinking on measurement and evaluation. It was great to see so many people taking diligent notes throughout his presentation and I hope that it encourages... Read more →


John and Letterman simply Off-Key

I've tried really hard to find something positive about John Key's appearance on the Late Show with David Letterman but, despite my best efforts, I have failed to find one single thing. Rubbing shoulders with Obama at the UN - fine. Sharing the Australian PM's bathroom facilities - ok. Announcing... Read more →


Measuring the Social Web

I have a long-standing gripe that public relations practitioners do not do enough to measure and evaluate their programmes and campaigns. There are all sorts of reasons for this and I don't intend to go into them here, because quite frankly I believe most of them to be excuses rather... Read more →


Conning the consumer - is today's petrol hike simply unjustified profiteering?

I am stunned to see that the petrol companies have hiked the price of petrol in New Zealand yet again today - making a 10c rise in less than 48 hours. Yesterday's reason was apparently an increase in the cost of refined petrol. At the time of writing nobody has... Read more →


Dropping a clanger in space - as non-recoverable as the US CEOs' Congress blunder

My heart went out to the astronaut who dropped her toolbag during a spacewalk earlier this week - see it drift away here. Definitely a non-recoverable position for anyone, but a genuine mistake nonetheless. The same cannot be said for the CEOs who turned up in their corporate jets in... Read more →