Entries categorized "Research"

Public relations builds and sustains the relationships we need to keep our licence to operate - but what is a 'licence to operate' and why should your organisation care? This three minute video and three minute read gives you the reasons why your licence to operate should be at the forefront of your thinking - and why you need public relations to help you keep it. Read more →


Everywhere in the world you can hear the same cries - ‘business is broken’ or, more worryingly, ‘government is broken’. If we are to help assuage these cries, then PR needs to break too - break away from past misconceptions, determine its role for the future and equip practitioners with the skills and understanding they need in order to get things fixed. Here’s a graphic - and a video - illustrating what public relations is - and should be - in the years ahead. The fact of the matter is that our atomic power, our DNA, our solar system - call it what you will - is complex, chaotic and far beyond the tactical. Relationships form the nucleus of our activity. Read more →


With the number of women on boards at woefully low levels in many parts of the world, it is unsurprising that initiatives designed to increase representation are being introduced. Trouble is, these initiatives move at a glacial pace and the big loser isn’t women - it is business itself. The... Read more →


Google currently has under development what is possibly the biggest artificial intelligence lab in the world. IBM's Watson - which famously won the TV quiz show Jeopardy - now has five companions, each of which are deployed busily giving answers to things. Read more →


Boosting Energy with creative thinking

Stumbled over this video from Altaeros Energies today. It's a few months old and I can't track the company down via its website (which is only returning cached results at the moment, so it could be a start-up still starting-up) but I thought the innovation was exciting. I also thought... Read more →


Mind the GAP - Proof Positive of the need to measure public relations?

Findings from the latest GAP study have been doing the rounds over the last day or so, with commentary primarily centred on the use of social media. More interesting for me was the data they had pulled together on how communications professionals were dealing with measurement and evaluation. With 382... Read more →