Entries categorized "Social Media"

This week Google changed the media relations game. Now, it seems, we can send a cheery gif to mainstream media (via blog or our channel of choice) that expresses not only our organisation's perspective of the news story or issue but provides visual insight into our sentiment as well. Read more →


Never release a hashtag into the wild - New York Cops weather social media storm

The New York Police Department walked straight into a social media storm today with the launch of their #myNYPD hashtag - proving once again that failure to analyse risks, issues and reputation before a social media campaign, then adjusting behaviour accordingly, leads to significant problems. The Storify below is just... Read more →


Expect data denouements to punctuate political performances

The news that the Obama official tweeting for some time under the username @NatSecWonk has been unmasked is no surprise. They were bound to find him out in the end. The most interesting thing for me about the story was closeted in a simple sentence: "It said his travel and... Read more →


What were they thinking? State Services Commission 'bans' tweeting at press conference

I thought it was a hoax when I first read the tweets from journalists at the State Services Commission press conference today - they had, apparently, been banned from tweeting. Then, later this afternoon, out came the story via the Herald and Newstalk ZB that this had, indeed, been the... Read more →


Creating a Social Business? Remember to ask the right questions

Lost count of the times you've struggled a bit when someone has said: "What are we going to do about social media"? Rest easy - because that's the wrong question. The question that today's leadership teams need to be addressing is this: "What do we need to do to create... Read more →


Air New Zealand talk social media on social media

Couple of good clips from Air New Zealand this week. Firs one below takes a quick look at their use of social media. The second is Rob Fyfe talking about how the stories, the channels and the way they intersect change approaches and engagement. It's long, but worth sticking with.... Read more →


#2010 - A Year in Hashtags

Back at work and wading through remaining relics of last year, I realised 2010 was the year in which hashtags finally made it as the early 21st century headline. As I've been explaining them to people for years, it was great to see this breakthrough point. Whatever was going on,... Read more →


Beware Geeks Bearing Gifts

It's that time of year when people dress up and pretend to be something else. The trend begins around Halloween, then on towards Christmas there is almost a perpetual parade of cowboys, pirates, fairies, elves and magical creatures that - in fiction - can provide all manner of blessings and... Read more →