Entries categorized "Thinking"

Everywhere in the world you can hear the same cries - ‘business is broken’ or, more worryingly, ‘government is broken’. If we are to help assuage these cries, then PR needs to break too - break away from past misconceptions, determine its role for the future and equip practitioners with the skills and understanding they need in order to get things fixed. Here’s a graphic - and a video - illustrating what public relations is - and should be - in the years ahead. The fact of the matter is that our atomic power, our DNA, our solar system - call it what you will - is complex, chaotic and far beyond the tactical. Relationships form the nucleus of our activity. Read more →


The reality of public relations practice for me is simple - what we do is build and sustain the relationships we need in order to maintain our licence to operate. The three pillars that support this activity are understanding, communication and action - put simply, listen, speak and do... I’d like to suggest that it isn’t just the technology industry that needs to be uncomfortable - it’s high time that public relations got really uncomfortable about what it does and how it does things in order to progress. Read more →


This week Google changed the media relations game. Now, it seems, we can send a cheery gif to mainstream media (via blog or our channel of choice) that expresses not only our organisation's perspective of the news story or issue but provides visual insight into our sentiment as well. Read more →


Links to media.nzherald.co.nz There's been a huge furore in the last 24 hours over New Zealand's X Factor, thanks to some ill-considered comments by husband-and-wife judging duo Natalia Kills and Willy Moon. Now, New Zealand On Air has announced it is withdrawing funding from the show, although they suggest they... Read more →


The murders of 12 people at the offices of satirical magazine Charlie Hebdo in France yesterday have left 12 families bereaved and bereft. In Egypt, Al-Jazeera journalists are still held in jail.Worldwide, in 2014, 61 journalists were killed. Everyday, around the world, people are being killed for speaking out, for... Read more →


With the number of women on boards at woefully low levels in many parts of the world, it is unsurprising that initiatives designed to increase representation are being introduced. Trouble is, these initiatives move at a glacial pace and the big loser isn’t women - it is business itself. The... Read more →


Len Brown Affair: More 'Go Girls' than 'West Wing'

New Zealand doesn't really do political scandals so the recent revelations surrounding newly elected Auckland Mayor Len Brown have, for some, been quite absorbing. For most, it has been a storm in a rather sordid tea cup despite the significant speculation as to whether the timing, revelations and subsequent debate... Read more →


Expect data denouements to punctuate political performances

The news that the Obama official tweeting for some time under the username @NatSecWonk has been unmasked is no surprise. They were bound to find him out in the end. The most interesting thing for me about the story was closeted in a simple sentence: "It said his travel and... Read more →