Entries categorized "Thinking"

Not if, but when: the radical reflection and PR rethink waiting around the corner

As the mobile phone is replaced in its ubiquity by the wearable or implanted device, the question every public relations professional should be asking is this: how ready are you for the technology waiting around the corner and the change it will bring to your organisation? Read more →


Christchurch gathers in consolation

Yesterday's Christchurch Memorial Service saw the end of an indescribably long three weeks, punctuated by unbelievable tragedy, devastation and destruction. Many have remarked on the resilience of the human spirit and taken great comfort from the selfless humanitarian actions of others. At this very minute, that selflessness is in evidence... Read more →


Amazon has now had a blip, Mastercard and others have experience distributed-denial-of-service attacks and Saturday's UK Guardian announces that the hackers claim the first global cyber war has begun. Back in 2006, when I first stumbled on the film 'V for Vendetta' you would have been hard pressed to find... Read more →


It's NOT ok to feed the oglers

Long story short, the ladette website nzgirl has launched a 'campaign' purporting to 'raise awareness' for breast cancer, paying $1000 dollars per 50 photos of readers' breasts uploaded to their site. Over the years we've had astroturfing, greenwashing, pinkwashing - and now we have boobwashing. The site claims it's all... Read more →


Scattering the Seed - Will Diaspora exile Facebook? There's a sea change ahead

The new kids on the block are all set to make their first sprint into a new type of web. I know - we've heard that before, but I wonder if the boys from Diaspora will be one of the few to make it. A dozen ago, the lads from... Read more →


Scratching at the Surface - Wirtland gets physical

This time last year I blogged about the virtual country, Wirtland, which had been established as a haven for those fed up with their own physical land-locked, quarrelsome or cash-strapped places of residence - although to be fair, Wirtland describes itself as 'an experiment into legitimacy and self-sustainability of a... Read more →


The bitter taste of chocolate coated influence

There is a real and present danger that the benefits of social media, the open channels, the acceptance of newcomers and the willingness to actually listen to someone else (and I mean properly listen) will diminish and content, instead of having the power to change things will become another platform for marketing spam. Read more →


Two degrees off integration

2degrees mobile ran its 'press launch' this morning, leaving me questioning why they couldn't tell us all at the same time. Why run a 'press launch', when you can tell me yourselves? After all - I am your potential customer and you already know I am listening. At 9am, when... Read more →