Entries categorized "Trust"

This week Google changed the media relations game. Now, it seems, we can send a cheery gif to mainstream media (via blog or our channel of choice) that expresses not only our organisation's perspective of the news story or issue but provides visual insight into our sentiment as well. Read more →


With the number of women on boards at woefully low levels in many parts of the world, it is unsurprising that initiatives designed to increase representation are being introduced. Trouble is, these initiatives move at a glacial pace and the big loser isn’t women - it is business itself. The... Read more →


Expect data denouements to punctuate political performances

The news that the Obama official tweeting for some time under the username @NatSecWonk has been unmasked is no surprise. They were bound to find him out in the end. The most interesting thing for me about the story was closeted in a simple sentence: "It said his travel and... Read more →


In marked contrast to the woeful Fonterra performances on mainstream media of late, the new ACC chief executive Scott Pickering did an excellent job on Q&A this week following the latest privacy breaches within his organisation. Unlike his predecessors, this new CE appeared in control of the situation, was able... Read more →


Not if, but when: the radical reflection and PR rethink waiting around the corner

As the mobile phone is replaced in its ubiquity by the wearable or implanted device, the question every public relations professional should be asking is this: how ready are you for the technology waiting around the corner and the change it will bring to your organisation? Read more →


Beware Geeks Bearing Gifts

It's that time of year when people dress up and pretend to be something else. The trend begins around Halloween, then on towards Christmas there is almost a perpetual parade of cowboys, pirates, fairies, elves and magical creatures that - in fiction - can provide all manner of blessings and... Read more →


Over at Farmville, people are busy putting the finishing touches to their Haunted Houses ready for Halloween. Me, I've been looking at digital footprints for one reason or another, and I have to say I've been struck by the number of organisations that have sprung up offering digital services for... Read more →


BP Crisis Plan Fail - would yours be any better?

I wasn't surprised to read the Associated Press story that seemed to imply that the BP Crisis Plan - all 582 pages of it, with 52 of them site-specific to Deepwater Horizon - had been gathering dust in a draw somewhere. One of the go-to experts named in the plan... Read more →


CEO Fail: Hayward 'wants life back' yet could have fixed BP in 2006

Like many, I have watched in horror at the unfolding BP disaster. The loss of life, the environmental damage, the illnesses reported among the clean-up workers - it really is unbelievable. From a professional perspective, I am staggered at the way the crisis has been handled by the company, epitomised... Read more →