Been head down for the last few weeks designing and developing a PR Measurement and Evaluation training session for online access - which means that those who can't get to training sessions in the main centres can head online and spend a couple of hours developing a neat evaluation system for your organisation.
Few more days till it is live, but one of the questions that came up during the pre-test was how do practitioners create a measurement and evaluation system for little or no cost. The simple answer is that unless you want to go out and buy in services, the main 'cost' to developing a system that works is your time and, quite frankly, developing and running robust evaluation and measurement procedures are as much part of our job as any other activity we might take part in.
It really is the old journey analogy - know where you are going, understand what you want to do when you get there, create signposts that allow you to stay on track and be prepared to adjust your journey if the signs indicate that another route will be better.
The Barcelona Principles were agreed in June and, while they are a good starting point and it is nice to have an agreement, there is still a lot of emphasis on the signposts rather than the destination.
So, now that's done, I can resume normal service - just need to redetermine what normal consists of these days!
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