Air New Zealand talk social media on social media

Couple of good clips from Air New Zealand this week. Firs one below takes a quick  look at their use of social media. The second is Rob Fyfe talking about how the stories, the channels and the way they intersect change approaches and engagement.  It's long, but worth sticking with.

 

Making it personal: The Air New Zealand Brand - wierd wacky or inspired? by Rob Fyfe from Creative New Zealand on Vimeo.