As we move ever deeper into our socially connected world, with mobiles on, emails constant and tweets round the clock, how do we make sure we get a break? Personally, I don't think it is the 'always on' challenge that's the problem - more the constant noise. Organisations need to... Read more →

Couple of good clips from Air New Zealand this week. Firs one below takes a quick look at their use of social media. The second is Rob Fyfe talking about how the stories, the channels and the way they intersect change approaches and engagement. It's long, but worth sticking with.... Read more →

We should never underestimate the power of the neighbourhood and how simple community actions can change disaster to hope, dictatorship to democracy, isolation to engagement. These last few weeks we have seen the power of local action resonate around the world but it has to be said that for many... Read more →

Over at Farmville, people are busy putting the finishing touches to their Haunted Houses ready for Halloween. Me, I've been looking at digital footprints for one reason or another, and I have to say I've been struck by the number of organisations that have sprung up offering digital services for... Read more →

A recent rumour in Techcrunch has led to all sorts of speculation as to whether or not Facebook will launch its own mobile phone operating system. Given the standard of spelling and invective on Facebook, I think we could usefully call this potential development the 'F-Fone'. Because of the privacy... Read more →

Last week saw the 2010 PRINZ Conference, Taming the Tiger, and delegates were lucky enough to have Jim Macnamara on hand to talk through his thinking on measurement and evaluation. It was great to see so many people taking diligent notes throughout his presentation and I hope that it encourages... Read more →

There is a real and present danger that the benefits of social media, the open channels, the acceptance of newcomers and the willingness to actually listen to someone else (and I mean properly listen) will diminish and content, instead of having the power to change things will become another platform for marketing spam. Read more →

So this weekend Facebook decided that it would make some decisions on my behalf, selectively editing my friends' updates, information, quiz results, likes (but not dislikes as there is no button) et al. Today, Google launches social search so I can retrieve information from my public social graph that will... Read more →

I've tried really hard to find something positive about John Key's appearance on the Late Show with David Letterman but, despite my best efforts, I have failed to find one single thing. Rubbing shoulders with Obama at the UN - fine. Sharing the Australian PM's bathroom facilities - ok. Announcing... Read more →

2degrees mobile ran its 'press launch' this morning, leaving me questioning why they couldn't tell us all at the same time. Why run a 'press launch', when you can tell me yourselves? After all - I am your potential customer and you already know I am listening. At 9am, when... Read more →