The reality of public relations practice for me is simple - what we do is build and sustain the relationships we need in order to maintain our licence to operate. The three pillars that support this activity are understanding, communication and action - put simply, listen, speak and do... I’d like to suggest that it isn’t just the technology industry that needs to be uncomfortable - it’s high time that public relations got really uncomfortable about what it does and how it does things in order to progress. Read more →