Entries categorized "learning"

For years now I've been struggling to get practitioners to use video (yes I know I'm using text here but this is a text-based place). It has been an uphill struggle but I'm happy to say that more than a few of them are having a go now. So I... Read more →

Air New Zealand talk social media on social media

Couple of good clips from Air New Zealand this week. Firs one below takes a quick look at their use of social media. The second is Rob Fyfe talking about how the stories, the channels and the way they intersect change approaches and engagement. It's long, but worth sticking with.... Read more →

Beware Geeks Bearing Gifts

It's that time of year when people dress up and pretend to be something else. The trend begins around Halloween, then on towards Christmas there is almost a perpetual parade of cowboys, pirates, fairies, elves and magical creatures that - in fiction - can provide all manner of blessings and... Read more →

Measuring up for a month

Been head down for the last few weeks designing and developing a PR Measurement and Evaluation training session for online access - which means that those who can't get to training sessions in the main centres can head online and spend a couple of hours developing a neat evaluation system... Read more →

I've been a big fan of the Hubble space telescope since its launch and avidly followed its adventures since it first began looking out into space. Late last week while I was zipping around, I came across this story from Hubble. "Astronomers using NASA's Hubble Space Telescope have taken the... Read more →

Never proof what you don't understand - Welsh road sign points the way

My favourite story of the week (so far) and a blissful relief from New Zealand and US election news comes from Wales. It highlights proof-reading perils for anyone involved with printing of any kind. It is the tale of a road sign, a translation and how both were doomed by... Read more →

Suddenly, the 'text book' engages in conversation

One of the best things about blogs is that you never know who is going to materialise on your platform or who might be listening to the conversations. Great example of this in the last fortnight is the post from Heather Yaxley at PR Conversations which led to Jim Grunig... Read more →